Managing Your Campaigns

Once a campaign is live, the iSquared Dashboard becomes your command center. You do not need to log into Google Ads for daily monitoring.

The Active Campaigns Table

Go to the Google Ads tab. The top card displays all your active campaigns.

Metric Definition
Status Running (Green) or Paused (Red).
Clicks How many potential customers clicked your ad to visit your site.
Cost The actual amount spent from your budget so far this month.
Action Use the Manage button to control the campaign.

Pausing & Resuming

If you are overwhelmed with leads or need to stop spending temporarily:

  1. Click the Manage button next to the campaign.
  2. Select Pause Campaign.
  3. The ads will stop running immediately. No further costs will accrue.
  4. To restart, simply click Resume.

The "Learning Phase" (Important)

When you launch a Zero-Touch Campaign, Google's AI enters a Learning Phase.

  • Days 1-7: Traffic may be volatile. Costs might be higher as the AI tests different audiences to see who converts.
  • Days 14+: Performance stabilizes and improves as the "Competitor Cloning" data takes effect.

Recommendation: Do not pause or edit a campaign during the first 14 days unless absolutely necessary. Resetting the AI resets the learning progress.

Budget Changes

To change your monthly budget:

  1. You currently must Pause the existing campaign.
  2. Launch a New Campaign via the "Launch Zero-Touch" card with the new desired budget. (Note: Seamless budget editing for live campaigns is coming in v1.3).