ROI Attribution Dashboard
ROI Attribution Dashboard
The ROI Dashboard bridges the gap between your sales (WooCommerce) and your traffic data (Google Analytics 4) to tell you exactly how much revenue your marketing is generating.
Overview
Most analytics tools show traffic. Most e-commerce tools show sales. The ROI Dashboard combines them to answer: "Is my traffic actually making money?"
Key Metrics Tracked
- Total Revenue: Gross sales from WooCommerce (last 30 days).
- Revenue Per Session (RPS): The average dollar value of every visitor. Target > $1.50.
- Conversion Rate: Percentage of visitors who buy.
- Average Order Value (AOV): Average spend per customer.
Features
1. Unified KPIs
At a glance, see if your strategy is profitable.
- Green Borders: Healthy metrics (Profitable).
- Red/Orange: Areas needing attention.
2. Traffic Quality Analysis
Analyze if your incoming traffic is relevant.
- Bounce Rate: Are people leaving immediately?
- Avg. Session Duration: Are they engaging with content?
Setup & Configuration
This feature works automatically if you have:
- WooCommerce installed and active.
- Google Analytics 4 connected in the Hub Settings.
How to Access
Navigate to Hub > ROI Dashboard in your WordPress Admin.
Permissions
- Requires the
isq_view_reports capability.
- Included in the Advanced package plan.
Troubleshooting
"Data Unavailable" Message
- Ensure WooCommerce has orders in the last 30 days.
- Verify your GA4 Property ID is saved in Settings > General.
- Check if the "Isquared Analytics Manager" service is active.