ROI Attribution Dashboard
ROI Attribution Dashboard
The ROI Dashboard bridges the gap between your marketing efforts (Traffic) and your bottom line (Revenue). By connecting Google Analytics 4 (GA4) with WooCommerce, it provides a clear picture of what's driving actual sales.
Key Metrics
- Total Revenue: Gross sales from WooCommerce for the selected period.
- Revenue Per Session (RPS): The average value generated by every single site visit.
- Conversion Rate: The percentage of visitors who make a purchase.
- Customer Acquisition Cost (CAC): (If Ad Spend is connected) How much you spend to get a new customer.
How to Access
Navigate to Dashboard > ROI & Attribution.
Setup Requirements
- WooCommerce: Must be installed and active.
- Google Analytics 4: Connect your Property ID in Settings > Integrations.
Features
- Attribution Modeling: See which traffic sources (Organic, Social, Email) generated the most revenue.
- Traffic Quality: Monitor Bounce Rate and Engagement Time alongside sales data.
- Traffic vs. Value Chart: Visual comparison of visitor spikes vs. revenue spikes.